#Affinity mapping full#

The exercise itself involves the following steps: Conducting the Affinity Mapping exerciseĪffinity diagramming essentially is about assembling related facts into distinct, organized clusters for gaining a better understanding. A facilitator who keeps the meeting on track and ensures productivity.Ģ.A large whiteboard or wall (or an online whiteboard) where you can stick, organize and rearrange the ideas.You can also use this method to make sense of ideas that surface in design-ideation meetings or ideas about UX strategy and vision.Īrmed with this information, you’ll need – Things you’ll need:īefore you get on with the actual exercise, you need to have gathered user data through methods such as usability testing, surveys, observation, or any other means of collecting feedback. This is what makes it valuable enough to be used in the UX Design process, as well as outside of this context. Clustering exercises such as affinity mapping are all about bundling and categorizing information which helps in making more sense out of it. Affinity diagrams are a great way to simplify information into digestible bits especially when there is a lot of mixed data, such as ethnographic research, ideas, user surveys, user needs, insights, and design issues. What you’re looking at is an Affinity Map – a synthesis method that helps UX design teams collectively analyze research findings as well as ideas from their brainstorming sessions.

#Affinity mapping full#

Here’s the easiest one – you’re sure to see a wall or a whiteboard full of post-it notes affixed, maybe in some sort of a pattern. Quick question – what is the one thing that immediately tells you that you are in a UX design company’s office? Tips to get the most out of Affinity Mapping.